25+ Years · CEE & DACH · Dumbravița, Romania
Opening new markets. Building networks that last.
Developing customer relationships across Europe for over two decades —
from a single client in Romania to top export markets and €M territories built from zero.
International Sales Director with over 25 years of B2B experience in packaging and industrial markets, specialising in new market development, distributor network construction, and building customer relationships that stand for decades.
Developed Romania from a single customer into the top export market of a German company. Built a distributor network across 6 Eastern European countries from zero. Opened 5 new markets at OPAL Packaging. Combines strategic sales leadership with operational excellence — from closing international enterprise accounts to leading corporate transformation projects.
Fluent in German, English, Romanian and Serbian; deep experience in DACH and Eastern European market dynamics.
Over 100% revenue growth in the first year at OPAL — followed by sustained expansion to 300%+ total since 2023. Built across 15+ active markets simultaneously.
Eastern European territory across Romania, Bulgaria, Serbia, Macedonia and Greece — built entirely from scratch through distributor development and direct client acquisition.
Romania developed from a single customer into the company's leading export market. An 8-year build — the longest sustained market development of the career.
Currently managing international sales across more than 15 countries, with C-level and procurement-level key accounts across culturally diverse markets.
Average employee tenure increased from 12 months to 2.5 years through structured HR management — turning a revolving door into a stable, high-performing team.
Six Eastern European markets developed from no presence to full distributor coverage — each requiring legal, cultural and commercial groundwork built personally from scratch.
Business economics with a focus on commercial and international trade disciplines. Completed alongside active professional practice in B2B sales and market development.
Austrian vocational qualification in commercial business operations. The foundation of the DACH-market fluency and German-language commercial skillset that has defined the career since.